Consumer image and attitude
Enregistré dans:
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| Format: | Livre |
| Langue: | English |
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[Berkeley, Calif.]
Institute of Business and Economic Research
[1968]
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| Collection: | Publications of the Institute of Business and Economic Research, University of California.
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| Description: | At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley. |
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| Description matérielle: | xii, 167 p. illus. 23 cm. |
| Bibliographie: | Bibliography: p. 145-167. |