Marketing; concepts and strategy
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London, Melbourne [etc.]
Macmillan,
1966 [i.e. 1967].
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| Subjects: |
| Physical Description: | xii, 686 p. tables, diagrs. 23 cm. |
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| Bibliography: | Bibliographical footnotes. |