How much to spend for advertising? Methods for determining advertising expenditure levels,
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
[New York]
Association of National Advertisers
[1969]
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| Subjects: |
| Physical Description: | vi, 122 p. illus. 26 cm. |
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| Bibliography: | Includes bibliographical references. |