Cita APA (7a ed.)

Rao, A. G. (1970). Quantitative theories in advertising. Wiley.

Cita Chicago Style (17a ed.)

Rao, Ambar G. Quantitative Theories in Advertising. New York: Wiley, 1970.

Cita MLA (8a ed.)

Rao, Ambar G. Quantitative Theories in Advertising. Wiley, 1970.