Marketing research; text and cases
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.,
R. D. Irwin,
1972.
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| Edition: | 3d ed. |
| Subjects: |
| Physical Description: | xv, 813 p. illus. 24 cm. |
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| Bibliography: | Includes bibliographical references. |