Readings in physical distribution management; the logistics of marketing.

Readings in physical distribution management; the logistics of marketing.

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Bibliographic Details
Main Author: Bowersox, Donald J. (Donald John) (comp.)
Other Authors: La Londe, Bernard J. (joint comp.), Smykay, Edward W. (joint comp.)
Format: Book
Language:English
Published: [New York] Macmillan [1969]
Subjects:
Marketing > Management.
Description
Physical Description:xvi, 376 p. illus. 24 cm.
Bibliography:Bibliographical footnotes.

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