APA (7th ed.) Citation

Weilbacher, W. M. (1970). Marketing management cases: Planning and executing marketing strategy. Macmillan.

Chicago Style (17th ed.) Citation

Weilbacher, William M. Marketing Management Cases: Planning and Executing Marketing Strategy. [New York]: Macmillan, 1970.

MLA (8th ed.) Citation

Weilbacher, William M. Marketing Management Cases: Planning and Executing Marketing Strategy. Macmillan, 1970.

Warning: These citations may not always be 100% accurate.