Attitude measurement for marketing strategies
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Glenview, Ill.,
Scott, Foresman
[1971]
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| Subjects: |
| Physical Description: | xi, 177 p. illus. 23 cm. |
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| Bibliography: | Bibliography: p. 154-166. |