Cases in promotional strategy

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Bibliographic Details
Main Author: Engel, James F.
Other Authors: Talarzyk, W. Wayne, 1940- (joint author.), Larson, Carl M., 1916- (joint author.)
Format: Book
Language:English
Published: Homewood, Ill., Irwin, 1971.
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Description
Physical Description:x, 382 p. illus. 23 cm.