Cita APA (7a ed.)

Luck, D. J., Wales, H. G., & Taylor, D. A. (1970). Marketing research (3d ed.). Prentice-Hall.

Cita Chicago Style (17a ed.)

Luck, David Johnston, Hugh G. Wales, y Donald Arthur Taylor. Marketing Research. 3d ed. Englewood Cliffs, N.J.: Prentice-Hall, 1970.

Cita MLA (8a ed.)

Luck, David Johnston, et al. Marketing Research. 3d ed. Prentice-Hall, 1970.