Marketing research: selected readings;
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Harmondsworth,
Penguin,
1970.
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| Series: | Penguin modern management readings
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| Subjects: |
| Physical Description: | 392 p. illus., forms. 19 cm. |
|---|---|
| Bibliography: | Includes bibliographies. |
| ISBN: | 0140801251 |