Readings in global marketing management,
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York,
Appleton-Century-Crofts
[1969]
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| Subjects: |
| Physical Description: | xix, 504 p. illus. 24 cm. |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 0390698385 |