APA (7th ed.) Citation

Shaw, S. J., Willenborg, J. F., & Stanley, R. E. (1971). Marketing management strategy: Cases and problems. Appleton-Century-Crofts.

Chicago Style (17th ed.) Citation

Shaw, Steven J., John F. Willenborg, and Richard E. Stanley. Marketing Management Strategy: Cases and Problems. New York: Appleton-Century-Crofts, 1971.

MLA (8th ed.) Citation

Shaw, Steven J., et al. Marketing Management Strategy: Cases and Problems. Appleton-Century-Crofts, 1971.