Marketing management strategy; cases and problems

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Bibliographic Details
Main Author: Shaw, Steven J.
Other Authors: Willenborg, John F. (joint author.), Stanley, Richard E. (joint author.)
Format: Book
Language:English
Published: New York, Appleton-Century-Crofts [1971]
Subjects:
Description
Physical Description:xvi, 294 p. 24 cm.
Bibliography:Bibliography: p. 291.
ISBN:0390801968