Marketing management strategy; cases and problems
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York,
Appleton-Century-Crofts
[1971]
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| Subjects: |
| Physical Description: | xvi, 294 p. 24 cm. |
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| Bibliography: | Bibliography: p. 291. |
| ISBN: | 0390801968 |