Marketing decision making : analytic framework and cases /

Saved in:
Bibliographic Details
Main Author: O'Dell, William F. (William Francis), 1909-
Other Authors: Ruppel, Andrew C. (joint author.), Trent, Robert H. (joint author.)
Format: Book
Language:English
Published: Cincinnati : South-Western Pub. Co., c1976.
Subjects:
LEADER 01180nam a2200301 i 4500
001 c000353883
003 CARM
005 00000000000000.0
008 760515s1976 ohua b 00110 eng
010 |a 75030217 //r942 
019 1 |a 239011  |5 LACONCORD2021 
020 |a 0538195002 
035 |a (OCoLC)2237587  |5 LACONCORD2021 
050 0 0 |a HF5415.125  |b .O3 
082 0 0 |a 658.8/02  |2 19 
100 1 |a O'Dell, William F.  |q (William Francis),  |d 1909- 
245 1 0 |a Marketing decision making :  |b analytic framework and cases /  |c William F. O'Dell, Andrew C. Ruppel, Robert H. Trent. 
260 |a Cincinnati :  |b South-Western Pub. Co.,  |c c1976. 
300 |a vi, 299 p. :  |b ill. ;  |c 23 cm. 
500 |a Includes index. 
504 |a Bibliography: p. 293. 
650 0 |a Marketing  |x Decision making. 
650 0 |a Marketing  |x Decision making  |x Case studies. 
700 1 |a Ruppel, Andrew C.,  |e joint author. 
700 1 |a Trent, Robert H.,  |e joint author. 
852 8 |b CARM  |h A1:AP26C0  |i C09330  |p 0350101  |f BK 
999 f f |i 8e2a26e2-1bd2-58e0-9f2a-eec2106490ac  |s 3d5e8c67-260d-51b2-9ee7-8de8bd6a2c84 
952 f f |p Can circulate  |a CAVAL  |b CAVAL  |c CAVAL  |d CARM 1 Store  |e C09330  |f A1:AP26C0  |h Other scheme  |i book  |m 0350101