rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing decision making
    sub title: analytic framework and cases
  name:
    name part: O'Dell, William F. (William Francis)
    name part: 1909-
    role:
      role term: creator
  name:
    name part: Ruppel, Andrew C.
    role:
      role term: joint author.
  name:
    name part: Trent, Robert H.
    role:
      role term: joint author.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: ohu
    place:
      place term: Cincinnati
    publisher: South-Western Pub. Co.
    date issued: c1976
    date issued: 1976
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: vi, 299 p. : ill. ; 23 cm.
  note: William F. O'Dell, Andrew C. Ruppel, Robert H. Trent.
  note: Includes index.
  note: Bibliography: p. 293.
  subject:
    topic: Marketing
    topic: Decision making
  subject:
    topic: Marketing
    topic: Decision making
    topic: Case studies
  classification: HF5415.125 .O3
  classification: 658.8/02
  identifier: 0538195002
  identifier: 75030217 //r942
  location:
    physical location: CARM
  record info:
    record creation date: 760515
    record change date: 00000000000000.0
    record identifier: c000353883