APA (7th ed.) Citation

Andersen, R. C., & Cateora, P. R. (1963). Marketing insights. Appleton.

Chicago Style (17th ed.) Citation

Andersen, R. Clifton, and Philip R. Cateora. Marketing Insights. N.Y.: Appleton, 1963.

MLA (8th ed.) Citation

Andersen, R. Clifton, and Philip R. Cateora. Marketing Insights. Appleton, 1963.