Brand strategy in United States food marketing : Perspective on food manufacturers' and distributors' brands in the United States /

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Bibliographic Details
Main Author: Applebaum, William, 1906-
Other Authors: Goldberg, Ray Allan
Format: Book
Language:English
Published: Boston : Division of Research, Graduate School of Business Administration, Harvard University, 1967.
Subjects:
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100 1 |a Applebaum, William,  |d 1906- 
245 1 0 |a Brand strategy in United States food marketing :  |b Perspective on food manufacturers' and distributors' brands in the United States /  |c by W.Applebaum; Dynamic brand strategies, by R.A.Goldberg. 
260 |a Boston :  |b Division of Research, Graduate School of Business Administration, Harvard University,  |c 1967. 
300 |a 94 pp. 
500 |a Papers delivered at the 2nd International Food Products Exposition Congress, Paris, France, November 17, 1966. 
650 0 |a Grocery trade  |z United States. 
650 0 |a Brand name products. 
700 1 |a Goldberg, Ray Allan.  |t Dynamic brand strategies. 
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