Cita APA (7th ed.)

Zacher, R. V. (1961). Advertising techniques and management. R.D.Irwin.

Cita Chicago (17th ed.)

Zacher, Robert Vincent. Advertising Techniques and Management. Homewood, Ill.: R.D.Irwin, 1961.

Cita MLA (8th ed.)

Zacher, Robert Vincent. Advertising Techniques and Management. R.D.Irwin, 1961.