Changing marketing strategies in a new economy /
Saved in:
| Corporate Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Indianapolis :
Bobbs-Merrill,
c1977.
|
| Edition: | 1st ed. |
| Series: | Key issues lecture series
|
| Subjects: |
| Item Description: | Lectures delivered at the College of Business and Public Administration, New York University. |
|---|---|
| Physical Description: | x, 144 p. : ill. ; 23 cm. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 0672971984. 0672971992 (pbk.) |