National Workshop on Preventive Health Care and Marketing, 1st. Charlottesville, Va, American Marketing Association, Blue Cross/Blue Shield of Virginia, Cooper, P. D., Kehoe, W. J., & Murphy, P. E. (1978). Marketing and preventive health care: Interdisciplinary and interorganizational perspectives. American Marketing Association.
Chicago Style (17. basım) AtıfNational Workshop on Preventive Health Care and Marketing, 1st. Charlottesville, Va, American Marketing Association, Blue Cross/Blue Shield of Virginia, Philip D. Cooper, William J. Kehoe, ve Patrick E. Murphy. Marketing and Preventive Health Care: Interdisciplinary and Interorganizational Perspectives. Chicago: American Marketing Association, 1978.
MLA (8th ed.) AtıfNational Workshop on Preventive Health Care and Marketing, 1st. Charlottesville, Va, et al. Marketing and Preventive Health Care: Interdisciplinary and Interorganizational Perspectives. American Marketing Association, 1978.