Marketing: a Canadian perspective,

Marketing: a Canadian perspective,

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Bibliographic Details
Main Author: Beckman, M. Dale (comp.)
Other Authors: Evans, Richard H. (joint comp.)
Format: Book
Language:English
Published: Scarborough, Ont., Prentice-Hall of Canada [1972]
Subjects:
Marketing.
Consumers > Canada.
Consumer behavior > Canada.
Marketing research.
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100 1 |a Beckman, M. Dale,  |e comp. 
245 1 0 |a Marketing: a Canadian perspective,  |c edited by M. Dale Beckman [and] Richard H. Evans. 
260 |a Scarborough, Ont.,  |b Prentice-Hall of Canada  |c [1972] 
300 |a xii, 287 p.  |c 23 cm. 
504 |a Includes bibliographical references. 
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650 0 |a Consumer behavior  |z Canada. 
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