APA-Zitierstil (7. Ausg.)

Ferguson, D. A., Eastman, S. T., & Klein, R. A. (2002). Promotion and marketing for broadcasting, cable, and the web (4th ed.). Focal Press.

Chicago-Zitierstil (17. Ausg.)

Ferguson, Douglas A., Susan Tyler Eastman, und Robert A. Klein. Promotion and Marketing for Broadcasting, Cable, and the Web. 4th ed. Boston ; Oxford: Focal Press, 2002.

MLA-Zitierstil (8. Ausg.)

Ferguson, Douglas A., et al. Promotion and Marketing for Broadcasting, Cable, and the Web. 4th ed. Focal Press, 2002.