Promotion and marketing for broadcasting, cable, and the web /

Promotion and marketing for broadcasting, cable, and the web /

Gorde:
Xehetasun bibliografikoak
Beste egile batzuk: Ferguson, Douglas A., Eastman, Susan Tyler, Klein, Robert A., 1928-
Formatua: Liburua
Hizkuntza:English
Argitaratua: Boston ; Oxford : Focal Press, c2002.
Edizioa:4th ed.
Gaiak:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.
Sarrera elektronikoa:Publisher description
Table of contents
Deskribapena
Alearen deskribapena:Previous ed. published as: Promotion and marketing for broadcasting and cable. 1999.
Deskribapen fisikoa:xiii, 274 p. : ill. ; 24 cm.
Bibliografia:Includes bibliographical references (p. 259-263) and index.
ISBN:024080497X (pbk. : alk. paper)

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