Promotion and marketing for broadcasting, cable, and the web /
Saved in:
| 其他作者: | , , |
|---|---|
| 格式: | 圖書 |
| 語言: | English |
| 出版: |
Boston ; Oxford :
Focal Press,
c2002.
|
| 版: | 4th ed. |
| 主題: | |
| 在線閱讀: | Publisher description Table of contents |
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| 082 | 0 | 4 | |a 384.550688 |2 21 |
| 245 | 0 | 0 | |a Promotion and marketing for broadcasting, cable, and the web / |c edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein. |
| 246 | 3 | 1 | |a Promotion & marketing for broadcasting, cable & the web |
| 250 | |a 4th ed. | ||
| 260 | |a Boston ; |a Oxford : |b Focal Press, |c c2002. | ||
| 300 | |a xiii, 274 p. : |b ill. ; |c 24 cm. | ||
| 500 | |a Previous ed. published as: Promotion and marketing for broadcasting and cable. 1999. | ||
| 504 | |a Includes bibliographical references (p. 259-263) and index. | ||
| 505 | 0 | |a 1. Marketing the Media: Scope and Goals / Douglas A. Ferguson, Susan Tyler Eastman and Robert A. Klein -- 2. Designing On-Air, Print, and On-Line Promotion / Susan Tyler Eastman -- 3. Commercial Radio Promotion / Joseph G. Buchman -- 4. Network Television Promotion / Douglas A. Ferguson -- 5. Local Station Television Promotion / Douglas A. Ferguson and Bradley A. Moses -- 6. Cable Marketing and Promotion / Randy D. Jacobs and Robert A. Klein -- 7. Promotion in Public Television and Radio / Robert K. Avery and Suzann Mitten Owen -- 8. Management, Research, and Budgeting in Promotion / Michael O. Wirth and Ronald J. Rizzuto -- 9. Marketing to Affiliates, Buyers, and Advertisers / William Jenson Adams -- 10. Global Promotion and Marketing of Television / Robert V. Bellamy, Jr. and James B. Chabin -- 11. Internet Marketing and Promotion / Robert A. Klein and Stephen Masiclat. | |
| 650 | 0 | |a Television broadcasting |x Marketing. | |
| 650 | 0 | |a Radio broadcasting |x Marketing. | |
| 650 | 0 | |a Cable television |x Marketing. | |
| 700 | 1 | |a Ferguson, Douglas A. | |
| 700 | 1 | |a Eastman, Susan Tyler. | |
| 700 | 1 | |a Klein, Robert A., |d 1928- | |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/description/els031/2001037780.html |
| 856 | 4 | 1 | |3 Table of contents |u http://www.loc.gov/catdir/toc/els031/2001037780.html |
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