Promotion and marketing for broadcasting, cable, and the web /
Saved in:
| Andre forfattere: | , , |
|---|---|
| Format: | Bog |
| Sprog: | English |
| Udgivet: |
Boston ; Oxford :
Focal Press,
c2002.
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| Udgivelse: | 4th ed. |
| Fag: | |
| Online adgang: | Publisher description Table of contents |
Indholdsfortegnelse:
- 1. Marketing the Media: Scope and Goals / Douglas A. Ferguson, Susan Tyler Eastman and Robert A. Klein
- 2. Designing On-Air, Print, and On-Line Promotion / Susan Tyler Eastman
- 3. Commercial Radio Promotion / Joseph G. Buchman
- 4. Network Television Promotion / Douglas A. Ferguson
- 5. Local Station Television Promotion / Douglas A. Ferguson and Bradley A. Moses
- 6. Cable Marketing and Promotion / Randy D. Jacobs and Robert A. Klein
- 7. Promotion in Public Television and Radio / Robert K. Avery and Suzann Mitten Owen
- 8. Management, Research, and Budgeting in Promotion / Michael O. Wirth and Ronald J. Rizzuto
- 9. Marketing to Affiliates, Buyers, and Advertisers / William Jenson Adams
- 10. Global Promotion and Marketing of Television / Robert V. Bellamy, Jr. and James B. Chabin
- 11. Internet Marketing and Promotion / Robert A. Klein and Stephen Masiclat.