Promotion and marketing for broadcasting, cable, and the web /
Tallennettuna:
| Muut tekijät: | , , |
|---|---|
| Aineistotyyppi: | Kirja |
| Kieli: | English |
| Julkaistu: |
Boston ; Oxford :
Focal Press,
c2002.
|
| Painos: | 4th ed. |
| Aiheet: | |
| Linkit: | Publisher description Table of contents |
Sisällysluettelo:
- 1. Marketing the Media: Scope and Goals / Douglas A. Ferguson, Susan Tyler Eastman and Robert A. Klein
- 2. Designing On-Air, Print, and On-Line Promotion / Susan Tyler Eastman
- 3. Commercial Radio Promotion / Joseph G. Buchman
- 4. Network Television Promotion / Douglas A. Ferguson
- 5. Local Station Television Promotion / Douglas A. Ferguson and Bradley A. Moses
- 6. Cable Marketing and Promotion / Randy D. Jacobs and Robert A. Klein
- 7. Promotion in Public Television and Radio / Robert K. Avery and Suzann Mitten Owen
- 8. Management, Research, and Budgeting in Promotion / Michael O. Wirth and Ronald J. Rizzuto
- 9. Marketing to Affiliates, Buyers, and Advertisers / William Jenson Adams
- 10. Global Promotion and Marketing of Television / Robert V. Bellamy, Jr. and James B. Chabin
- 11. Internet Marketing and Promotion / Robert A. Klein and Stephen Masiclat.