Marketing research /
Saved in:
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Wiley,
c1983.
|
| Edition: | 2nd ed. |
| Series: | Wiley series in marketing
|
| Subjects: |
| Item Description: | Previous ed.: 1980. Includes index. |
|---|---|
| Physical Description: | xvii, 731 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0471097403 |