ISP marketing survival guide : proven strategies and secrets for outmaneuvering the competition /
Gorde:
| Egile nagusia: | |
|---|---|
| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
New York :
John Wiley,
c2000.
|
| Gaiak: | |
| Sarrera elektronikoa: | Table of Contents Publisher description Contributor biographical information |
Aurkibidea:
- Machine derived contents note: Why Be an Internet Service Provider and the Benefits of Being One.
- Planning Your ISP Exit Strategy as Part of Your Start-up.
- Identifying Your Unique Selling Proposition.
- The Only Three Ways to Grow Your ISP.
- Your ISP Marketing Arsenal.
- What to Include in Your ISP Marketing Business Plan.
- Strategies to Reduce Churn.
- The Customer Service Role in Your ISP Marketing Strategy.
- How to Acquire New Subscribers via Strategic Acquisition of Other ISPs.
- ISP Case Studies.
- Afterword.
- Appendices.
- Bibliography.
- Index.