The Murdoch mission : the digital transformation of a media empire /
"A true legend in his own time, media baron Rupert Murdoch is one of the world's most visible and controversial figures in business. Infamous for his high-risk ventures, Murdoch has proven skeptics wrong many times over as his investments and unlikely gambles more often than not have broug...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
J. Wiley,
c2002.
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| Subjects: | |
| Online Access: | Table of contents Publisher description Contributor biographical information |
Table of Contents:
- Machine derived contents note: Preface.
- 1. The Dream Beam.
- 2. Walled Garden.
- 3. Big Guns.
- 4. The Code.
- 5. The Patent Lord.
- 6. Rupert, James, and the Dragon.
- 7. Patriarchs in Decline.
- 8. Footholds.
- 9. On The Peak.
- 10. Rupert and Rupees.
- 11. In the Land of the Giants.
- 12. Bubble.
- Epilogue: Legacies.
- Source Notes.
- Acknowledgments.
- Index.