Casting for big ideas : a new manifesto for agency managers /
"Managing an advertising agency in today's environment is a challenge. Market saturation, the decreasing effectiveness of traditional advertising, an ever more skeptical consumer, and the introduction of new media outlets have all made connecting with customers more difficult than ever. It...
שמור ב:
| מחבר ראשי: | |
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| פורמט: | ספר |
| שפה: | English |
| יצא לאור: |
Hoboken, N.J. :
Wiley,
2003.
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| נושאים: | |
| גישה מקוונת: | Contributor biographical information Publisher description Table of contents Publisher description Table of contents |
אינטרנט
Contributor biographical informationPublisher description
Table of contents
Publisher description
Table of contents
CARM 1 Store
| עותק 1 | זמין ביצוע הזמנה |
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