Casting for big ideas : a new manifesto for agency managers /
"Managing an advertising agency in today's environment is a challenge. Market saturation, the decreasing effectiveness of traditional advertising, an ever more skeptical consumer, and the introduction of new media outlets have all made connecting with customers more difficult than ever. It...
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| 第一著者: | |
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| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
Hoboken, N.J. :
Wiley,
2003.
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| 主題: | |
| オンライン･アクセス: | Contributor biographical information Publisher description Table of contents Publisher description Table of contents |
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