Casting for big ideas : a new manifesto for agency managers /
"Managing an advertising agency in today's environment is a challenge. Market saturation, the decreasing effectiveness of traditional advertising, an ever more skeptical consumer, and the introduction of new media outlets have all made connecting with customers more difficult than ever. It...
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
Hoboken, N.J. :
Wiley,
2003.
|
| Soggetti: | |
| Accesso online: | Contributor biographical information Publisher description Table of contents Publisher description Table of contents |
Accesso online
Contributor biographical informationPublisher description
Table of contents
Publisher description
Table of contents
CARM 1 Store
| Copia 1 | Disponibile Richiedi |
|---|