APA (7th ed.) Citation

Traverso, D. K. (2000). Outsmarting Goliath: How to achieve equal footing with companies that are bigger, richer, older and better known. Kogan Page.

Chicago Style (17th ed.) Citation

Traverso, Debra Koontz. Outsmarting Goliath: How to Achieve Equal Footing with Companies That Are Bigger, Richer, Older and Better Known. London: Kogan Page, 2000.

MLA (8th ed.) Citation

Traverso, Debra Koontz. Outsmarting Goliath: How to Achieve Equal Footing with Companies That Are Bigger, Richer, Older and Better Known. Kogan Page, 2000.