Against the grain : how to succeed in business by peddling heresy /
"In Against the Grain: How to Succeed in Business by Peddling Heresy, Joel Stern shares for the first time, not only the story of how EVA (Economic Value Added) swept the corporate world, but the story behind the story - the intellectual underpinnings of EVA, how he and his colleagues at Stern...
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
J. Wiley,
c2003.
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| Subjects: | |
| Online Access: | Contributor biographical information Publisher description Table of contents |
| Summary: | "In Against the Grain: How to Succeed in Business by Peddling Heresy, Joel Stern shares for the first time, not only the story of how EVA (Economic Value Added) swept the corporate world, but the story behind the story - the intellectual underpinnings of EVA, how he and his colleagues at Stern Steward & Co. promoted the concept, won its initial acceptance by major corporations, and later turned the concept into a revolution that has continued to grip the worlds of business and finance.". "This business memoir is about the life challenges of a driven individual. Through anecdotes and vignettes, you'll get an up-close look at Joel Stern the person and the professional - from growing up in a middle-class Jewish family in New York City to attending graduate classes with Myron Scholes and learning from teachers such as Merton Miller and Milton Friedman. You'll also see how dogged determination and an unwavering belief in his ideas led to the creation of Stern Stewart & Co. - a world-class consulting firm with offices on five continents."--BOOK JACKET. |
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| Item Description: | Includes index. |
| Physical Description: | xiii, 221 p. , [8] p. plates : ill. ; 24 cm. |
| ISBN: | 0471216003 (cloth) |