APA (7th ed.) Citation

Alexander, R. S., Surface, F. M., & Alderson, W. (1953). Marketing (3rd ed.). Ginn.

Chicago Style (17th ed.) Citation

Alexander, R. S., Frank M. Surface, and Wroe Alderson. Marketing. 3rd ed. Boston: Ginn, 1953.

MLA (8th ed.) Citation

Alexander, R. S., et al. Marketing. 3rd ed. Ginn, 1953.