APA (7th ed.) Citation

Petersen, C. (1979). Sales promotion in action. Associated Business Press.

Chicago Style (17th ed.) Citation

Petersen, Christian. Sales Promotion in Action. London (107 Fleet St., EC4A 2AB): Associated Business Press, 1979.

MLA (8th ed.) Citation

Petersen, Christian. Sales Promotion in Action. Associated Business Press, 1979.

Warning: These citations may not always be 100% accurate.