Sales promotion and modern merchandising

Sales promotion and modern merchandising

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Bibliographic Details
Main Author: Luick, John F.
Other Authors: Ziegler, William Lee (joint author.)
Format: Book
Language:English
Published: New York, McGraw-Hill [1968]
Series:Perspectives in marketing series.
Subjects:
Sales promotion.
Merchandising.
Description
Physical Description:xi, 134 p. illus. 21 cm.
Bibliography:Includes bibliographies.

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