APA-Zitierstil (7. Ausg.)

Swartz, G. S. (1990). Organizing to become market-driven: Conference summary. Marketing Science Institute.

Chicago-Zitierstil (17. Ausg.)

Swartz, Gordon S. Organizing to Become Market-driven: Conference Summary. Cambridge, Mass. (1000 Massachusetts Ave., Cambridge 02138): Marketing Science Institute, 1990.

MLA-Zitierstil (8. Ausg.)

Swartz, Gordon S. Organizing to Become Market-driven: Conference Summary. Marketing Science Institute, 1990.