Organizing to become market-driven : conference summary /
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| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. (1000 Massachusetts Ave., Cambridge 02138) :
Marketing Science Institute,
c1990.
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| Series: | Report (Marketing Science Institute) ;
no. 90-123. |
| Subjects: |
| Item Description: | "Marketing Science Institute Conference September 13-14, 1990 Boston, Massachusetts." "December 1990." |
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| Physical Description: | 42 p. ; 28 cm. |
| Bibliography: | Includes bibliographical references. |