Public policies toward the marketing of external benefits : the implications of heterogeneity and generalized exchange /
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| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
[Kingswood, N.S.W.] :
Dept. of Marketing, University of Western Sydney, Nepean,
1995.
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| Series: | Working paper (University of Western Sydney, Nepean. Dept. of Marketing) ;
1/1995. |
| Subjects: |
| Physical Description: | 20 p. : ill. ; 30 cm. |
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| Bibliography: | Bibliography: p. 18-20. |
| ISBN: | 1863412077 |
| ISSN: | 1036-5613 ; |