Planning and implementing your major gifts campaign /
Gorde:
| Egile nagusia: | |
|---|---|
| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
San Francisco :
Jossey-Bass,
c2002.
|
| Edizioa: | 1st ed. |
| Saila: | Jossey-Bass nonprofit and public management series
Excellence in fund raising workbook series |
| Gaiak: | |
| Sarrera elektronikoa: | Table of contents Publisher description Contributor biographical information |
| LEADER | 04807cam a2200445 a 4500 | ||
|---|---|---|---|
| 001 | c000387968 | ||
| 003 | CARM | ||
| 005 | 20111031161847.0 | ||
| 008 | 111031s2002 caua b 000 0 eng d | ||
| 010 | |a 2001006209 | ||
| 015 | |a GBA4-20150 | ||
| 019 | 1 | |a 23134623 |5 LACONCORD2021 | |
| 020 | |a 0787957089 (alk. paper) | ||
| 020 | |a 0787961515 (set) | ||
| 035 | |a (OCoLC)48144328 |5 LACONCORD2021 | ||
| 040 | |a DLC |b eng |c DLC |d DLC |d QSCUC |d VIT | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HV41.2 |b .I78 2002 |
| 050 | 0 | 0 | |a HV41.2 |b .I78 2001 |
| 082 | 0 | 4 | |a 658.15224 |2 21 |
| 100 | 1 | |a Irwin-Wells, Suzanne, |d 1946- | |
| 245 | 1 | 0 | |a Planning and implementing your major gifts campaign / |c Suzanne Irwin-Wells. |
| 250 | |a 1st ed. | ||
| 260 | |a San Francisco : |b Jossey-Bass, |c c2002. | ||
| 300 | |a xxiii, 125 p. : |b ill. ; |c 28 cm. | ||
| 490 | 1 | |a Jossey-Bass nonprofit and public management series | |
| 490 | 1 | |a Excellence in fund raising workbook series | |
| 500 | |a Includes bibliographical references. | ||
| 505 | 0 | 0 | |a Machine derived contents note: Figures, Exhibits, and Worksheets. -- Preface. -- The Author. -- 1. Understanding Major Gifts. -- Major Gifts and the Fund Raising Cycle. -- The Donor Pyramid. -- The Characteristics of Major Gifts. -- Where Major Gifts Fit in an Integrated Development Plan. -- Ongoing Major Gifts Efforts. -- The Major Gifts Campaign. -- Working Together to Solicit Major Gifts. -- 2. Preparing for Major Gifts. -- Fostering a Philanthropic Attitude. -- Developing a Case for Support. -- Developing the Campaign Case. -- Fulfilling the Role of Campaign Manager. -- Assessing Your Organization's Database. -- Planning Your Campaign Materials. -- Checklist for Success. -- 3. Setting Goals. -- Creating a Gift Chart. -- Responding When the Total Is Less Than You Need. -- Using the Gift Chart to Plan the Campaign. -- 4. Identifying, Qualifying, and Rating Potential Donors. -- Understanding What Makes a Major Gifts Prospect. -- Why You Can't Solicit Everyone for a Major Gift. -- Determining How Much You Can Ask Prospects to Give. -- Hiring a Research Firm or Consultant. -- Keeping Track of Your Findings. -- 5. Budgeting for Your Campaign. -- Understanding Why Budgeting Is Important. -- The 1-2-3-4 of the Budgeting Process. -- How Much Your Campaign Should Cost. -- Figuring Out What Things Will Cost. -- Drafting Your Budget. -- Monitoring and Correcting Your Budget. -- Paying for Expenses. -- 6. Identifying, Recruiting, and Training Volunteers. -- Understanding the Importance of Volunteers. -- Three Main Roles for Campaign Volunteers. -- Finding and Recruiting Volunteers. -- Training Volunteers. -- The Only Thing Worse Than Training Volunteers Who Do Nothing. -- Supporting Volunteers with Volunteer Kits. -- Dealing With and Preventing Unproductive Volunteers. -- 7. Cultivating Relationships with Major Donors. -- Defining Donor Cultivation. -- Understanding the Cultivation Connection--Your Bridge to Success. -- Who Cultivates Donor Relationships. -- Common Objections to Cultivation. -- The Hardest Part--Getting Prospects to Attend. -- 8. Soliciting Major Gifts Prospects. -- Assigning Prospects to Volunteer Solicitors. -- Testing Prospect Readiness. -- Finalizing Prospect Information. -- Arranging Appointment Logistics. -- Developing a Script. -- Asking for a Specific Amount. -- Overcoming Prospect Objections. -- Getting Beyond Fear. -- Increasing Your Comfort Level. -- Reviewing What to Say During the Appointment. -- 9. Monitoring Your Campaign. -- Holding Campaign Committee Meetings. -- Managing Ongoing Reporting. -- Evaluating the Campaign. -- Jump-Starting a Stalled Campaign. -- Taking Action When the Gifts Don't Come In. -- Celebrating Your Success. -- 10. Staying on Track. -- Understanding the Campaign Calendar. -- Selecting What Goes into the Calendar. -- Creating Your Campaign Calendar. -- 11. Providing Stewardship for Major Donors and Their Gifts. -- Defining Stewardship. -- Shouldering the Responsibility for Stewardship. -- Useful Publications. -- Notes. |
| 650 | 0 | |a Fund raising. | |
| 830 | 0 | |a Jossey-Bass nonprofit and public management series | |
| 830 | 0 | |a Excellence in fund raising workbook series | |
| 856 | 4 | 1 | |3 Table of contents |u http://www.loc.gov/catdir/toc/wiley021/2001006209.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/description/wiley036/2001006209.html |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/bios/wiley043/2001006209.html |
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