Marketing planning, 2003-2004 /
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| Main Author: | |
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| Corporate Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Butterworth-Heinemann,
2003.
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| Series: | CIM coursebook
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| Subjects: |
| Physical Description: | xi, 360 p. : ill. ; 30 cm. |
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| ISBN: | 0750659629 (pbk.) |