Marketing planning, 2003-2004 /

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Bibliographic Details
Main Author: Beamish, Karen
Corporate Author: Chartered Institute of Marketing
Other Authors: Ashford, Ruth
Format: Book
Language:English
Published: Oxford : Butterworth-Heinemann, 2003.
Series:CIM coursebook
Subjects:
Description
Physical Description:xi, 360 p. : ill. ; 30 cm.
ISBN:0750659629 (pbk.)