Glossary of Internet advertising terms and interactive media measurement guidelines.

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Dades bibliogràfiques
Autor corporatiu: American Association of Advertising Agencies, Association of National Advertisers
Format: Llibre
Idioma:English
Publicat: New York : American Association of Advertising Agencies : Association of National Advertisers, c1997.
Matèries:
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245 0 0 |a Glossary of Internet advertising terms and interactive media measurement guidelines. 
246 3 3 |a CASIE glossary of Internet advertising terms and interactive media measurement guidelines 
260 |a New York :  |b American Association of Advertising Agencies :  |b Association of National Advertisers,  |c c1997. 
300 |a 34 l. :  |b ill. ;  |c 28 cm. 
504 |a Includes bibliographical references. 
650 0 |a Internet marketing. 
650 0 |a Internet advertising. 
710 2 |a American Association of Advertising Agencies. 
710 2 |a Association of National Advertisers. 
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