Product plus : how product + service = competitive advantage /
If a firm is to survive and prosper into the twenty-first century, says Christopher Lovelock, its top management must find ways to create a "product plus organization." Product plus means knowing how to add value for all stakeholders - not just for customers but also for employees, supplie...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c1994.
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| Subjects: |
CARM 1 Store
| Copy 1 | Available Place a Hold |
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