Process representation and predictive accuracy of consumer choice models in marketing : an investigation using scanner-data type products /
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| Autor principal: | |
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| Format: | Llibre |
| Idioma: | English |
| Publicat: |
[Kensington, N.S.W.] :
University of New South Wales, Australian Graduate School of Management,
1995.
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| Col·lecció: | Working paper series (Australian Graduate School of Management) ;
95-004. |
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| Descripció física: | 37 p. : ill. ; 30 cm. |
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| Bibliografia: | Includes bibliographical references (p. 23-24) |
| ISBN: | 1862742375 |