Process representation and predictive accuracy of consumer choice models in marketing : an investigation using scanner-data type products /

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Detalhes bibliográficos
Autor principal: Mathur, Sharat K.
Autor Corporativo: Australian Graduate School of Management
Outros Autores: Gaeth, Gary J.
Formato: Livro
Idioma:English
Publicado em: [Kensington, N.S.W.] : University of New South Wales, Australian Graduate School of Management, 1995.
Colecção:Working paper series (Australian Graduate School of Management) ; 95-004.
Assuntos:
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245 1 0 |a Process representation and predictive accuracy of consumer choice models in marketing :  |b an investigation using scanner-data type products /  |c Sharat K. Mathur, Gary J. Gaeth. 
260 |a [Kensington, N.S.W.] :  |b University of New South Wales, Australian Graduate School of Management,  |c 1995. 
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