Process representation and predictive accuracy of consumer choice models in marketing : an investigation using scanner-data type products /

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Bibliografiske detaljer
Hovedforfatter: Mathur, Sharat K.
Institution som forfatter: Australian Graduate School of Management
Andre forfattere: Gaeth, Gary J.
Format: Bog
Sprog:English
Udgivet: [Kensington, N.S.W.] : University of New South Wales, Australian Graduate School of Management, 1995.
Serier:Working paper series (Australian Graduate School of Management) ; 95-004.
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