Contemporary advertising /

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Bibliographic Details
Main Author: Bovée, Courtland L.
Other Authors: Arens, William F.
Format: Book
Language:English
Published: Homewood, Ill. : R.D. Irwin, 1982.
Subjects:
Description
Physical Description:xxiv, 808 p. : ill. (some col.) ; 29 cm. + 1 sound disc (33 1/3 rpm).
Bibliography:Includes bibliographical references and indexes.
ISBN:0256027366 (hbk.)