Successful global account management : key strategies and tools for managing global customers /
保存先:
| 第一著者: | |
|---|---|
| 団体著者: | |
| その他の著者: | |
| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
London ; Sterling, Va. :
Kogan Page,
2002.
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| 主題: | |
| オンライン･アクセス: | Publisher description Contributor biographical information |
目次:
- 1. What is global account management (GAM)?
- 2. Starting a global program
- 3. Developing GAM strategies
- 4. Managing global relationships
- 5. Organizing for GAM
- 6. The role of the global account manager (gam)
- 7. The GAM process - managing the program
- 8. The GAM process - managing the processes
- 9. The GAM process - managing the relationship
- 10. Global procurement and supply chain management
- 11. Conclusions.