Successful global account management : key strategies and tools for managing global customers /
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| Format: | Book |
| Language: | English |
| Published: |
London ; Sterling, Va. :
Kogan Page,
2002.
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| Online Access: | Publisher description Contributor biographical information |
Table of Contents:
- 1. What is global account management (GAM)?
- 2. Starting a global program
- 3. Developing GAM strategies
- 4. Managing global relationships
- 5. Organizing for GAM
- 6. The role of the global account manager (gam)
- 7. The GAM process - managing the program
- 8. The GAM process - managing the processes
- 9. The GAM process - managing the relationship
- 10. Global procurement and supply chain management
- 11. Conclusions.