Successful global account management : key strategies and tools for managing global customers /
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Awdur Corfforaethol: | |
| Awduron Eraill: | |
| Fformat: | Llyfr |
| Iaith: | English |
| Cyhoeddwyd: |
London ; Sterling, Va. :
Kogan Page,
2002.
|
| Pynciau: | |
| Mynediad Ar-lein: | Publisher description Contributor biographical information |
Tabl Cynhwysion:
- 1. What is global account management (GAM)?
- 2. Starting a global program
- 3. Developing GAM strategies
- 4. Managing global relationships
- 5. Organizing for GAM
- 6. The role of the global account manager (gam)
- 7. The GAM process - managing the program
- 8. The GAM process - managing the processes
- 9. The GAM process - managing the relationship
- 10. Global procurement and supply chain management
- 11. Conclusions.