rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: No lie-- truth is the ultimate sales tool
  name:
    name part: Maher, Barry.
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: nyu
    place:
      place term: New York
    place:
      place term: London
    publisher: McGraw-Hill
    date issued: c2004
    date issued: 2004
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: ix, 181 p. ; 22 cm.
  table of contents: Machine derived contents note: Table of Contents -- Page -- Intro Turning Negatives into Selling Points 3 -- Chapter 1 Making the Skeleton Dance 6 -- Chapter 2 You Are Your Most Important Customer 31 -- Chapter 3 Skeleton Protocol, Step 1: Become Your Most Difficult Prospect 40 -- Chapter 4 Skeleton Protocol, Step 2: Finding the Positives in Every Negative 43 -- Chapter 5 Skeleton Protocol, Step 3: There's a Reason for the Negative 53 -- Chapter 6 Skeleton Protocol, Step 4: The Negative's Other Edge 57 -- Chapter 7 Skeleton Protocol, Step 5:More Expensive, Less Reliable, Proud of It 64 -- Chapter 8 Skeleton Protocol, Step 6: Balancing Act 70 -- Chapter 9 Skeleton Protocol, Step 7: Becoming the Ultimate Benefit 77 -- Chapter 10 When the Truth Kills the Sale 91 -- Chapter 11 Tell, SELL, the Whole Story, Phinneas 104 -- Chapter 12 Become an Expert Witness 123 -- Chapter 13 Putting Those Negatives in Perspective 136 -- Chapter 14 Sex, Rejection, and Several Assorted Butts 147 -- Chapter 15 Give it a Shot: Closing Made Simple.
  note: Barry Maher.
  note: Formerly CIP.
  note: Includes bibliographical references and index.
  subject:
    topic: Selling
  subject:
    topic: Sales promotion
  subject:
    topic: Marketing
  classification: HF5438.25 .M324 2003
  classification: 658.85
  identifier: 0071411046 (pbk.)
  identifier: 2003010122
  identifier: http://www.loc.gov/catdir/bios/mh042/2003010122.html
  identifier: http://www.loc.gov/catdir/toc/ecip043/2003010122.html
  identifier: http://www.loc.gov/catdir/description/mh031/2003010122.html
  related item:
    location:
      url: http://www.loc.gov/catdir/toc/ecip043/2003010122.html
  related item:
    location:
      url: http://www.loc.gov/catdir/bios/mh042/2003010122.html
  related item:
    location:
      url: http://www.loc.gov/catdir/description/mh031/2003010122.html
  location:
    physical location: CARM
  location:
    physical location: SCAN
  record info:
    record content source: StDuBDS
    record creation date: 120403
    record change date: 20120403112140.0
    record identifier: c000389585
    language of cataloging:
      language term: eng