http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
No lie-- truth is the ultimate sales tool
Machine derived contents note: Table of Contents -- Page -- Intro Turning Negatives into Selling Points 3 -- Chapter 1 Making the Skeleton Dance 6 -- Chapter 2 You Are Your Most Important Customer 31 -- Chapter 3 Skeleton Protocol, Step 1: Become Your Most Difficult Prospect 40 -- Chapter 4 Skeleton Protocol, Step 2: Finding the Positives in Every Negative 43 -- Chapter 5 Skeleton Protocol, Step 3: There's a Reason for the Negative 53 -- Chapter 6 Skeleton Protocol, Step 4: The Negative's Other Edge 57 -- Chapter 7 Skeleton Protocol, Step 5:More Expensive, Less Reliable, Proud of It 64 -- Chapter 8 Skeleton Protocol, Step 6: Balancing Act 70 -- Chapter 9 Skeleton Protocol, Step 7: Becoming the Ultimate Benefit 77 -- Chapter 10 When the Truth Kills the Sale 91 -- Chapter 11 Tell, SELL, the Whole Story, Phinneas 104 -- Chapter 12 Become an Expert Witness 123 -- Chapter 13 Putting Those Negatives in Perspective 136 -- Chapter 14 Sex, Rejection, and Several Assorted Butts 147 -- Chapter 15 Give it a Shot: Closing Made Simple.
Includes bibliographical references and index.