The limited effect of likable ads /
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| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Kensington, N.S.W. :
Australian Graduate School of Management, University of New South Wales,
1993.
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| Series: | Working paper series (Australian Graduate School of Management) ;
93-021. |
| Subjects: |
| Physical Description: | 26 p. ; 30 cm. |
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| Bibliography: | Includes bibliographical references (pp. 14-19) |
| ISBN: | 1862741964 (pbk.) |