The limited effect of likable ads /
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| 1. autor: | |
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| Korporacja: | |
| Format: | Książka |
| Język: | English |
| Wydane: |
Kensington, N.S.W. :
Australian Graduate School of Management, University of New South Wales,
1993.
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| Seria: | Working paper series (Australian Graduate School of Management) ;
93-021. |
| Hasła przedmiotowe: |
| Opis fizyczny: | 26 p. ; 30 cm. |
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| Bibliografia: | Includes bibliographical references (pp. 14-19) |
| ISBN: | 1862741964 (pbk.) |